The city identity was viewed from the position of a multi-dimensional design construct consisting of functional, emotional, social, cultural and material components that together form a unique genome associated with a particular city. This is a visual experiment with the socio-cultural, architectural and anthropological code of the city as a tool to form a conceptual system of the city's visual identity.

The results of a multilateral study for each of the considered cities were transformed into 3D scenes filled with interpretations of semiotic elements. The study covered the analysis of the architectural pattern of the city, the cultural and symbolic components of it. The project is intended to be reproduced on city billboards, which are an important medium of the contemporary urban art.