The very first task for Fritz-kola was an advertising campaign to promote the new flavor of Fritz-kola. "zero sugar + guarana". After the first ideas presentation to the customer, the Fritz-kola management decided to stick with the USA Election & Trump "theme". The illustration for the advertising campaign should support the slogan “Two zeros. One tastes good.” I drew several sketches of president Trump in a specific pose but with different facial expressions ranging from silly to repulsive. I also worked with advertising poster X-mas angels and X-mas PRIDE themes.
ADVERTISING CAMPAIGN AROUND GERMANY / illustration / outdoor banners / 2020